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The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen by Jason Fox

Author:Jason Fox , Date: December 2, 2017 ,Views: 233

The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen by Jason Fox

Author:Jason Fox
Language: eng
Format: mobi
ISBN: 9780730307662
Publisher: Wiley
Published: 2014-01-20T14:00:00+00:00


Me: Why?

Client: Because, err, well people just aren't using it.

Me: Why not?

Client: Ah well, it's pretty clunky. It takes a while to upload information, and there are a lot of fields that need to be completed. And because there are so many fields to complete, most of our team just skips through them, so the data we collect is patchy. So I thought maybe if we add some points, and maybe use badges, leaderboards and other incentives, we can get people to enjoy it more.

Me: Shudder.

Client: Did you just say ‘shudder’?



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The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen by Jason Fox.mobi


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